This section presents a series of packaging explorations created for EssenceTree Holistic Life, a brand rooted in organic beauty, healing practices, and intentional living. Drawing inspiration from the company’s emphasis on botanicals, aromatherapy, and handcrafted wellness, I developed a wide range of visual directions—from clean geometric patterns with a modern sensibility to illustrations inspired by natural forms, herbs, and organic textures. Each draft experiments with the EssenceTree logo, typography, and color to capture the brand’s dual spirit: grounded in nature yet elevated and luxurious. These design studies, shown alongside refined 3D mockups, highlight the progression toward packaging that reflects the brand’s holistic identity while creating a visually rich, contemporary shelf presence.