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Graphic Design

PUFFCUFF Packs

Client

PuffCuff LLC | Atlanta GA, 2024

Role

Designer

Technology

Adobe Illustrator

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This section presents the evolution of the PuffCuff packaging designs, beginning with the final concepts at the top, accompanied by flat maps showing the detailed layout. The designs feature custom typography inspired by the brand's logo, strategically placed on the face and sides of the packages.

These typographic elements will be printed using a striking silver rainbow foil, adding a dynamic, reflective quality that enhances the overall visual appeal. As you scroll down, a series of initial drafts provides insight into the creative process, showcasing the development from early ideas to refined, polished outcomes.

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Essence Tree Body & Hair Olis

Client

Essence Tree Co Ltd.

Role

Designer

Technology

Adobe Illustrator | Photoshop

This section presents a series of packaging explorations created for EssenceTree Holistic Life, a brand rooted in organic beauty, healing practices, and intentional living. Drawing inspiration from the company’s emphasis on botanicals, aromatherapy, and handcrafted wellness, I developed a wide range of visual directions—from clean geometric patterns with a modern sensibility to illustrations inspired by natural forms, herbs, and organic textures. Each draft experiments with the EssenceTree logo, typography, and color to capture the brand’s dual spirit: grounded in nature yet elevated and luxurious. These design studies, shown alongside refined 3D mockups, highlight the progression toward packaging that reflects the brand’s holistic identity while creating a visually rich, contemporary shelf presence.

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Mock 10.jpg
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Mock 3.jpg
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Mock 5.jpg
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Mock 1.jpg
Mockup Poster.jpg

Poster Design

Kourosh Jeddi - MTE Catalogue design 11.jpg

Catalog Design

NU One-sheeter.jpg

Flyer | One pager

Kourosh Jeddi - Buta Logo Design 1.jpg

Visual Identity | Logo

PC package image 3.jpg

Package Design

Kourosh Jeddi - Rath package design 7.jpg

Promotional Design

Web & Mobile application

CHICAGO · USA

Motion Graphics | Videography

CHICAGO · USA

Email Marketing | Social Media Design | PDP

CHICAGO · USA

Layouts

CHICAGO · USA

Studio Art Practices

CHICAGO · USA

Typography | Printmaking

CHICAGO · USA

Bilingual Design

CHICAGO · USA

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