Motions
Social Media Campaigns
Client
PuffCuff LLC | Atlanta, GA 2022 to 2025
Role
Animator and designer
Technology
Adobe After Effects | Photoshop | Illustrator
This collection highlights a series of motion graphics created for PuffCuff’s major marketing campaigns, including Black Friday/Cyber Monday, New Year and Christmas promotions, fundraising initiatives, and ambassador programs. Each piece carries the brand’s energetic visual language—vibrant pink tones, youthful curly-hair imagery, and bold, concise messaging designed to make an immediate impact within just a few seconds. The animations blend quick transitions, playful movement, and strong typographic hierarchy to match PuffCuff’s spirited tone and community-driven identity. Adapted into multiple formats—hero banners, social media posts, email headers, GIFs, and MP4s—the motion graphics maintain consistency across platforms while delivering clear, engaging storytelling tailored to each campaign’s goals. Designed and animated primarily in After Effects, these pieces showcase a cohesive yet flexible system that elevates the brand’s digital presence and connects directly with its curly-haired audience.
Husky Hunt
Client
Northeastern University | Boston, MA 2024
Role
Animator and designer
Technology
Adobe After Effects | Illustrator | Photoshop
The Husky Hunt motion graphic was created as a dynamic extension of the one-pager design, carrying over its bold typography, energetic layout, and signature Northeastern red to capture the excitement of student life. Built around a fast-paced quiz concept, the animation opens with an engaging prompt that leads viewers to uncover the “Husky Hunt” name, followed by lively transitions that highlight student enthusiasm and key event information. Each scene was crafted to deliver maximum impact within a short timeframe, using expressive motion, rhythmic pacing, and clear visual hierarchy. Designed and animated entirely in After Effects, the piece blends school spirit with modern graphic energy, making the announcement feel fun, vibrant, and unmistakably NU.
Mobile App Intro
Client
Arya Transfo Co. | Tehran, 2015
Role
Animator and designer
Technology
Adobe After Effects | Illustrator
For Arya Transfo’s mobile application, I created a motion graphic intro designed to establish a strong first impression and convey the brand’s renewed visual identity. Building on the company’s redesigned logo and updated design system, the animation introduces key brand elements through smooth transitions, clean geometry, and dynamic energy that reflects innovation in electrical power technologies.
The motion sequence highlights the precision and reliability associated with Arya Transfo’s transformers and compact substations, translating technical expertise into an engaging visual narrative. Designed for clarity and impact, the intro enhances the user’s initial interaction with the app, offering a cohesive and contemporary brand experience across digital touchpoints.
Flight Board Sign
Client
Fly Qeshm Airline | Qeshm Free Zone, 2016
Role
Creator
Technology
Adobe After Effects | Illustrator
For Fly Qeshm Airline, I created a motion graphic that brings the brand’s identity to life through dynamic symbolism and elegant movement. The animation centers around the airline’s logo, which I designed by combining the letter Q with the fluid silhouette of a dolphin—a creature associated with agility, travel, and the sea surrounding Qeshm Island. In the motion sequence, the dolphin gracefully circles the semi-formed Q, completing the mark in a smooth, continuous motion that reflects both the airline’s name and its mission of seamless travel.
The video also showcases the airplane body template I designed for the brand, allowing viewers to see the livery in motion as part of the animation’s narrative. After the logo is formed, the airline’s name emerges with clean timing and a confident pace, reinforcing brand recognition. The overall motion piece captures clarity, elegance, and forward movement—qualities essential to the airline’s visual identity—while presenting a memorable, modern introduction to the brand.
