Product Design
Rasoulpour Law Website Design
Client
Rasoulpour Law Firm 2023
Role
Visual and User Experience Designer
Technology
Squarespace | CSS | Adobe Creative Suite
This project showcases the brand identity and website I designed for Rasoulpour Law, a New York–based firm specializing in immigration services for artists and creative professionals. The visual identity centers on a clean, modern logo that conveys professionalism, clarity, and trust—qualities essential to the firm’s mission. Building on that foundation, the website was designed to guide users through complex legal information with simplicity and confidence. A streamlined layout, thoughtful typography, and an intuitive navigation system create an accessible experience for clients seeking guidance. The site balances approachability with expertise, resulting in a cohesive digital presence that strengthens the firm’s credibility and supports its work with the global creative community.
My role | As the lead designer, I developed a new professional logo and complete visual identity tailored to Rasoulpour Law’s focus on immigration services for artists and creative professionals. My role included branding, web design, custom CSS development, and building a cohesive visual system that supports trust, clarity, and credibility. I selected and curated monochrome imagery of artists and families to create an emotional, authentic connection with clients across creative fields.
Solution | The solution was a modern, user-centered website designed on Squarespace with custom CSS enhancements to elevate the platform’s native capabilities. The brand identity and site structure were crafted to communicate expertise while remaining approachable—particularly important for clients navigating immigration processes. Clean typography, a neutral yet expressive color palette, and a grid-based layout ensure clarity, while strategically placed approval and testimonial sections reinforce trust and transparency.
Designing for Purpose | Every design choice served a specific purpose: to assure prospective clients of the firm’s professionalism and deep experience with artist-focused immigration petitions. The monochrome photography establishes a calm, confident tone, while the square-grid structure provides order and readability. Although the grid anchors the desktop layout, the system adapts seamlessly to mobile screens, creating smooth, responsive transitions that maintain consistency across devices.
Learning Insights | This project strengthened my ability to translate legal industry needs into a design language suited for creative clients. I gained deeper insight into structuring content for clarity, planning information architecture around user concerns, and balancing emotional storytelling with professional formality.
Developed Skills | Through this project, I advanced my skills in:
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Branding and logo design with a professional, artistic focus
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Designing within Squarespace while extending its capabilities through custom CSS
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Creating responsive, grid-based layouts with fluid transitions across breakpoints
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Curating and integrating monochrome photography for emotional impact
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Building trust-driven UI elements, such as approval/testimonial sections
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Crafting cohesive visual language through color, typography, and imagery
Mobile App
