The RICE Retail Academy (RRA) is a cutting-edge experiential learning program lunched by Russell Innovation Center for Entrepreneurs RICE located in Atlanta - Georgia, designed to empower brands and individuals for success in the dynamic retail industry. RRA offers comprehensive resources and expertise to foster growth, innovation, and mastery in retail practices. The design project, initiated in November 2023, encompassed a diverse visual assets that aligns with the academy's mission, values, passion, and energy, creating a cohesive and impactful brand presence.

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The RRA landing page is meticulously designed to guide users through an engaging and intuitive journey, showcasing the program's features and benefits with clarity and energy. Starting at the top, the hero section immediately captures attention with bold visuals and a concise introduction to the Rice Retail Academy. The prominently placed "Apply Now!" button ensures easy access for users ready to take the next step.

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A central feature of the design is the Key Program Educators in Residence section, which highlights three leading figures—Terri-Nichelle Bradley, Stefan Miller, and Ceata E. Lash—who serve as mentors and trusted leaders. Their vibrant imagery and professional titles showcase their role in empowering participants with expertise and leadership.

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The design integrates human-centric storytelling into every element, creating an emotional connection with the audience while emphasizing clarity and purpose. The overall user experience design system ensures a seamless, intuitive interaction, while the clean and dynamic user interface enhances visual appeal and engagement.